Courses

This workshop shows attendees how to plan and create Facebook campaigns, from writing copy to choosing the right formats, to optimising ads. They will learn to do the following

In this exciting workshop attendees will learn how to plan and create video content to engage future and existing customers on social media. By the end they will be able to do the following

This workshop gives attendees a view into the future of content and transports them, to 2025. A time when mobile will be ubiquitous and consumers will be surrounded by AI, smart speakers, VR and immersive video experiences. A time for which, businesses should start preparing now.

This workshop focuses on developing a customer centric approach on how to plan communication and marketing.

This workshop gives attendees an overview of the digital landscape, including key principles around data and customers, how channels fit together and how to create a plan that works.

Agile and innovative solutions are critical to delivering digital transformation. This hands on workshop enables leaders and their teams to develop the potential from creative and technological innovation. It encompasses techniques for building a more agile organisation and practical tools that enable the rapid implementation of transformative projects.

Content marketing is the most effective method of building brand loyalty and growing sales for any business. In this programme students will learn how to use content to build brand awareness and create loyal customers. All the main content format will be covered and the programme includes a wealth of strategies, hints, tips and resources.

The Google Ads for Leaders and Managers programme provides a strategic overview of using Google Ads to build awareness and sales. It covers the most important areas of Google Ads to provide and inform those who need to manage digital teams or work with agencies.

The SEO programme helps students achieve a comprehensive understanding of the principles of SEO and how to use techniques to rank at the top of Google and other major Search Engines. At the end of this module students will be able to build a competitive SEO strategy.