Courses available now
We have a collection of ready-made training courses that have been written by some of best trainers in the world.
These courses touch upon various aspects that can contribute to the success of your Digital Marketing activities.
We can adapt the training materials to ensure that everything meets your needs.
You are interested in these courses, or want to personalise one of them to your own needs?
Please contact The Learning Doctors
Digital transformation strategy (14 hours)
In this programme, attendees will learn how to create a digital transformation strategy that can be used in the real world by leaders and managers. It covers a number of key subjects, and integrates these to provide a cohesive plan for those who want to transform their businesses for success in the digital economy.
- Digital Transformation Framework
- Planning the roadmap
Building a digital first culture
Innovation and its impact
Using Data for change
Disruption
Using Agile
Customer Centricity
Brand Management in a digital world (14 hours)
In this programme, attendees will learn how to create a digital transformation strategy that can be used in the real world by leaders and managers. It covers a number of key subjects, and integrates these to provide a cohesive plan for those who want to transform their businesses for success in the digital economy.
The evolution of the Brand
Brands and Value Creation
Brand Equity
Differentiation
Brand Positioning
Launching a Brand
Brands and digital
Brand nurture
Leadership, Innovation and the Future (14 hours)
This programme has been created specifically for leaders and managers within an organisation who wish to gain an in depth understanding of innovation andits impact on the marketplace as well how to make the most of recent innovations and changes as well as plan for the future.
Managing change
The impact of technology
Changes in customer behaviour
Growth hacking
New business models
Future proofing a business
New organisational structures
The power and value of data
Digital Marketing Fast Track (30 hours)
This Digital Marketing Fast Track programme covers the key areas in digital marketing and how to create and implement a successful online strategy. It also looks at the current and future trends in digital marketing . The course considers multiple channels and explains how these are integrated to create impactful Omnichannel campaigns to build awareness and grow sales.
Planning and strategy
Paid and Display
SEO
Paid Search using Google Ads
Social media marketing
Content Marketing
Email marketing
Analytics
Marketing to the Connected Consumer (12 hours)
The Marketing to the Connected Consumer programme provides a solid understanding of the current challenges in marketing and how to overcome them. It takes attendees though the process of how to market effectively to the new consumer.
Segmentation and Personas
Micro Moments
Mapping the customer journey
App vs Sites
Mobile and User Experience
Content and Creative
Measurement
Harnessing the future of Innovation
Best Practice in Social Media Marketing (12 hours)
The Best Practice in Social Media Marketing programme teaches participants the techniques and tools needed to understand and harness the opportunities provided by best practice in social media marketing. Students will learn how to leverage their company’s presence on social media platforms to generate more connections, build customer relationships and boost profits.
The core principles of best practice
Creating a plan
Building and managing communities
The social media marketing toolkit
Influencer Marketing
Maximising engagement
Crisis management
Measuring success
Search Engine Optimisation (7 hours)
The SEO programme helps students achieve a comprehensive understanding of the principles of SEO and how to use techniques to rank at the top of Google and other major Search Engines. At the end of this module students will be able to build a competitive SEO strategy.
Segmentation and Personas
Micro Moments
Mapping the customer journey
App vs Sites
Mobile and User Experience
Content and Creative
Measurement
Harnessing the future of Innovation
Google Ads for Leaders and Managers (7 hours)
The Google Ads for Leaders and Managers programme provides a strategic overview of using Google Ads to build awareness and sales. It covers the most
important areas of Google Ads to provide and inform those who need to manage digital teams or work with agencies.
The pros and cons of Google Ads
Building a robust strategy
Account structures
Targeting the best keywords
Quality Score
Successful bidding strategies
Remarketing
Successful measurement
Content Marketing (7 hours)
Content marketing is the most effective method of building brand loyalty and growing sales for any business. In this programme students will learn how to use content to build brand awareness and create loyal customers. All the main content format will be covered and the programme includes a wealth of strategies, hints, tips and resources.
Content strategies
The key elements of persuasion
Creating a content schedule
Generating ideas and creativity
Multiple formats and repurposing
Content and automated marketing
Storytelling
Content Marketing integration
Agile Innovation (14 hours)
Agile and innovative solutions are critical to delivering digital transformation. This hands on workshop enables leaders and their teams to develop the potential from creative and technological innovation. It encompasses techniques for building a more agile organisation and practical tools that enable the rapid implementation of transformative projects.
Trends and context
A framework for agile working
Reframing business challenges
Creating a roadmap and vision
Move faster by being adaptive
Work collaboratively and under pressure
Identify and prioritise agile projects
Putting them into practice
Digital Strategy 360 (14 hours)
This workshop gives attendees an overview of the digital landscape, including key principles around data and customers, how channels fit together and how to create a plan that works.
The tools for audience insights
Digital planning and objectives
Social data for content strategy
Optimising content for retention
Identify and liaise with social influencers
Message amplification through media
Identifying KPIs for business return
Segmenting and targeting for success
Outside In Thinking (6 hours)
This workshop focuses on developing a customer centric approach on how to plan communication and marketing.
Empathy maps for customer types
Data and tools to validate personas
Methods to connect with segments
Build customer journeys
Analyse Gaps and opportunities
Activities and content to improve the funnel
Segment audiences for personalisation
Team innovation and idea creation
The Future of Content (8 hours)
This workshop gives attendees a view into the future of content and transports them, to 2025. A time when mobile will be ubiquitous and consumers will be surrounded by AI, smart speakers, VR and immersive video experiences. A time for which, businesses should start preparing now.
Emerging human behaviours
Using behavioural insights
New content for the new consumer
Create improved experiences
Move from text only to rich media
The power of video
AR, VR and 360 video in social media
Continuous improvement for success
Master Social Video (6 hours)
In this exciting workshop attendees will learn how to plan and create video content to engage future and existing customers on social media. By the end they will be able to do the following:
Understand what customers want,
Know ways to gain deep insights
Use social listening and other tools
Create a content calendar
Bring out creative ideas
Understand production
Work in an efficient and directed way
Put in place the right metrics
Social Media Advertising (3 hours)
This workshop shows attendees how to plan and create Facebook campaigns, from writing copy to choosing the right formats, to optimising ads. They will learn to do the following:
Target with Facebook Insights
Write impactful copy
Choose the right creative
Use Facebook Ad Manager
Create audience types
Use retargeting
Optimise content
Analyse and measure
CONTACT US
If you would like to speak to our industry-leading team of trainers about your VIRTUAL TRAINING AND ONLINE TRAINING needs, submit your details here and someone from the team will be in touch shortly.